MOVE.BG Joins European Greentech Alliance as Local Partner for Bulgaria

The initiative is the latest MOVE.BG`s activity in support of innovative Bulgarian startups that create products and services, solving global challenges.

MOVE.BG has joined the newly-established European high-tech startup union, called Greentech Alliance. The project connects and supports with expertise and advice companies that use new technologies to restore the human-nature balance and help us live in a healthier planet and society. Sasha Bezuhanova, founder of MOVE.BG, is one of the advisors of the Alliance, and MOVE.BG becomes the partner of Greentech Alliance for Bulgaria in the week when the official opening of the initiative will take place – this Wednesday, June 10, at 18:00 CET (19:00 EET).

“For just a month, before its official start, Greentech Alliance became a movement because it creates a value-based meeting platform for the new generation green-minded innovators and the experts that commit to co-pilot the growth of the economy of the future – the one where technology serves people and planet together,” says Sasha Bezuhanova.

“In MOVE.BG we are very happy to be the local partner of the Greentech Alliance and to facilitate the Bulgarian eco-conscious startups to have an outreach to the world-class network and knowledge for growth.”

Greentech Alliance

The Greentech Alliance was launched in the first week of May: a time when the Europe was the epicenter of the coronavirus outbreak, on the one hand, and, on the other – the debate about creating an economic recovery program after COVID-19 and the place of the green innovation in it has begun. Among the founders of the initiative is the Bulgarian enterpreneur Lyubomila Yordanova, founder of the Berlin`s startup Plan A, and innovative Bulgarian startups are among the first members of the association: smart mask project AirLief, the startup, developing biodegradable foil Lam`on, the Pollenity high-tech bee rescue project, as well as the startup for smart water management ENOVA H2O

The Greentech Alliance connects green businesses in a network and assists its members with advice related to raising capital, international market expansion, marketing positioning, and other important topics. The project`s advisors are leading investors, journalists, and entrepreneurs. Among the scientific members of the Alliance are Yale OpenLab, EIT Climate-KIC, and Potsdam Institute for Climate Impact Research.

For years, there have been “painful uncoordinated actions” as well as different approaches from stakeholders fighting climate change, according to the Greentech Alliance. That needs to be changed by putting science at the forefront and using the facts to tackle climate change. Therefore, the union will accept as members businesses that support scientific data and researches.

Businesses, according to the Greentech Alliance, are among the main reasons for the climate crisis, but they can also be the solution for building a modern economy that does not interfere with nature. To develop such an economic environment, we should support companies that use new technologies to create innovative greentech service and products.

In addition to Plan A, which offers software to help businesses reduce their carbon footprint, the other co-founders of the Greentech Alliance are the fashion startup Silfir, the urban anti-air pollution project Green City, the solar startup ecology, and the initiative for saving Christmas trees WunderTree.

Joining the Greentech Alliance is the latest initiative of MOVE.BG in support of innovative start-ups, as this month we have become partners of tech2impact for Bulgaria. In addition, a few days ago, together with leading businesses and green organizations, we sent an open letter to the government demanding a green restart of the Bulgarian economy via innovation – the coronavirus crisis could be a chance to build a modern economy with respect to nature and people and at the same time, creating growth and jobs via innovation. Let’s use the post-COVID-19 recovery plans to move from gray and polluting to green and clean industries. Sign the letter now!

We are making our tomorrow together!